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Is ‘mediocre’ the new ‘give it your all’?

February 3, 2010

I left a meeting the other day completely flabbergasted. I learned that a standard level of service previously provided is no longer the “norm.” The reason? Lost resources and no time.

Really? So, instead of suggesting easy ways to improve copy, messaging and positioning to clients, it’s preferable to offer a quick proof, catching only typos and glaring errors, overlooking the rest because it’s “not too horrible.”

Huh. That just doesn’t sit well with me.

The thought is that until more resources exist, providing the standard level of service just isn’t possible. My response to that is, no one’s going to see a reason to give you more resources if they don’t value the services you’re currently offering.

If the value provided is less-than-needed, why use the service at all?

Give It Your All – Regardless of Time or Resource Constraints

To all writers, editors, marketers, consultants, gurus, experts: Please, please, please give it your all – no matter what you’re doing, how tight you are on time or how low you are on resources. Yes, it’s tough. Yes, it’s less-than-ideal. But, by providing the best service you possibly can, you reinforce your clients’ belief that the service you provide is truly valuable, absolutely necessary and something they never want to live without.

What are your thoughts? How do you ensure you offer value to your clients?

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