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Selected Samples

I’ve selected a few of my favorite samples from the pieces I’ve written for my day job in the small group health insurance industry. The audience for these samples varies, including insurance agents, small business owners and association members. If you’d like to learn more, please feel free to shoot me an e-mail.


Each sample highlights two pages only – enough to give you a flavor of the piece, but not so much that your eyes glaze over, your head starts to nod and your nose ends up in your coffee. (That would be bad.)

Direct Mailers


Typically, each direct mailer is supported by an HTML. Rather than show you duplicate versions of the direct mailers above, which would likely bore you to tears, I’m sharing a campaign created for an association client. It included three-dimensional direct mailers with giveaways (like a handy-dandy mini-screwdriver set), a microsite, ad buttons and the three HTMLs shown below.



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